The Future of Business Must Have Soul

“Building Corporate Soul reflects my experience of working with successful entrepreneurs for many years: a strong passion for products and services on the basis of a belief system that is real and authentic is critical. What Ralf calls ´shared behavior´ and ´shared understanding´ are the cornerstones to a fully engaged workforce with clear entrepreneurial direction. This is the future of business!”

“We are on the verge of a new way of defining the way we do business and design organizational cultures. Building Corporate Soul shows in many case studies that the shared purpose of a company is the nucleus for this change. Soul searching for businesses does make sense.”

“We’ve come a long way since Milton Friedman indoctrinated company leadership to myopically focus on maximizing shareholder value. But the world has changed in the past 50 years and now Building Corporate Soul pinpoints what today’s employees crave, what managers have been missing and what shareholders didn’t realize they needed all along.”

“With Building Corporate Soul, Ralf plumbs the depth of what really matters, and in doing so, completely redefines what it means to chart a course for an organization. A must have guide for plotting a true north star.”

“In sports, teams with soul win. In business, companies with soul succeed. This book connects the critical dots and provides an actionable framework that could help turn a company into a powerhouse.”

“Trust is the engine oil for high-performance teams – and this book provides a framework which makes this actionable and measurable. What this book contains is the holy grail of companies today: how to build and sustain a human-centric performance culture. It’s exactly what’s needed in organizations everywhere right now.”

“Building Corporate Soul shows how 21^st century leaders transform their companies into inspired communities.”

“Culture is everything – Building Corporate Soul provides an actionable framework to build a culture at the workplace that is both human centric and success driven.”

“Ralf Specht brings together practitioner realism with the theory of an academic, into a new framework to building corporate soul. Never has there been a time more important for corporations to take note; as the boundaries between personal and professional, human and business, purpose and profit become less defined. Building Corporate Soul is a trusted guide for this journey”